For your small business to thrive, you need to have a strong Internet presence. However, gone are the days where you could simply toss up a website and expect it to do everything you need. While having a website is a must, there are many other aspects to an Internet presence you need to incorporate into your online footprint. Here are several of the best methods for growing your Internet presence, no matter the kind of business you run, its size, or how long you’ve been in operation.
1. Understand Your Target Audience
Social media allows you to advertise directly to a set demographic. However, to do this, you need to understand your target audience in the first place. To thrive online, it isn’t all about quantity. It’s about quality. You’d rather have ten quality visitors to your website than 100 who have no interest in buying products from you. So before setting out on any new marketing campaigns, know who your target audience is. This way, you can customize online advertisements and build your social media accounts based on this.
2. Have a Goal
What’s your end game? Every marketing approach online needs to have a set goal. Do you want to grow your social media presence? Add email accounts to your mailing list? Boost sales? When creating a new advertisement campaign, you need to have a singular goal in mind. Once you start throwing out multiple calls to action, you’ll reduce the overall impact of each CTA. So if you have more than one goal in mind, you need to have multiple marketing campaigns. This way, each campaign is focused exclusively on the one goal. This makes monitoring progress easier, and it keeps your ad content simple, to the point and easy to follow. To thrive online, you need to know what you want to accomplish.
3. Stay Consistent
The Internet is not a build it and forget about it entity. You need to remain consistent and active. When you blog, the more posts you write, the greater your outreach becomes. Shoot for at least one blog post a week (although more is better). On social media, you need to stay active. This keeps your profile in front of new and potential subscribers. You also need to respond to posts, comments and other social interactions. Doing so helps boost a client’s perspective of your business.
4. Monitor Your Analytics
You’ll learn a considerable amount from the analytical data. Social media accounts such as Facebook and Twitter offer analytical insights, as does YouTube. You can also use third-party services like Screaming Frog and HootSuite to monitor your performance. This way, you’ll identify what keywords are working, which ones are not generating traffic and what’s popular. The more you know about your content and how it performs, the easier it becomes to create new content based on these results.
By utilizing these different practices and tactics, you’ll begin to see not only an increase in visitors to your website and subscribers to social media platforms but a boost in sales and customer interaction at the same time. It does take some effort on your part, but you’ll quickly discover just what having a strong Internet presence can do for your company.